Homepage Hero - Brushes Launch - Image Desktop
Homepage Hero - Brushes Launch - Image Desktop
New! Instant Blend™ Makeup Brushes

BLEND LIKE A PRO

Meet our all-new collection of brushes.

Homepage Hero | Image | Re-Animation Daily Defender | Image File Desktop
Homepage Hero | Image | Re-Animation Daily Defender | Image File Desktop
Daily Defender™ Mineral SPF 50

SUN SEASON STARTS NOW

Meet your must-have for every sunny moment.

Homepage Hero | Berry Collection Launch | Image File
Homepage Hero | Berry Collection Launch | Image File
New + Limited Edition

IN SEASON: BERRY POPS

Berry hues inspired by best-selling shades.

Homepage | BEB Enhancing Shade Launch | Component Image File | Desktop
Homepage | BEB Enhancing Shade Launch | Component Image File | Desktop
BRILLIANT EYE BRIGHTENER™

ENHANCE YOUR EYES

Add a subtle pop of color to your look with 3 new shades.

Homepage Hero | FAUX LASHES Image File
Homepage Hero | FAUX LASHES Image File
Introducing our NEW + IMPROVED false lashes

INSTANT LASH™ FALSE LASHES

Designed to deliver fullness while remaining lightweight and comfortable all day.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.

BEST SELLERS

TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
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Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $24
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK