0301 WebAssets 10YearAnniversary HPHero Desktop Launch v3
0301 WebAssets 10YearAnniversary HPHero Desktop Launch v3

10th Anniversary Collection

CELEBRATING 10 YEARS OF IMPACT

A limited-edition vault collection inspired by a decade of best-sellers.

Homepage Hero | Brow Laminate Gel Image Desktop
Homepage Hero | Brow Laminate Gel Image Desktop

NEW! LIQUID BROW™ LAMINATION GEL

BROW LIFT IN A BOTTLE

Instantly lift and lock brows in place with 24-hour hold.

Homepage Hero | SS Matte Lip Tint Image File
Homepage Hero | SS Matte Lip Tint Image File

NEW! Sheer Strength® Matte Lip Tint

MEET OUR MOST HYDRATING LIP EVER

48hr hydration + instantly smoothing soft matte color.

01.20.25-WebAssets-LLEM-Reanimation Desktop-A
01.20.25-WebAssets-LLEM-Reanimation Desktop-A

Liquid Lash™ Extensions Mascara

AMERICA'S FAVORITE

"One of the best mascaras I've ever laid my lashes on — especially when it comes to lift, curl, and length" - WhoWhatWear

Homepage Hero | Leti and Orfeh Image File
Homepage Hero | Leti and Orfeh Image File

NEW! EmpowerMatte™ Precision Lipstick Crayon

TWO NEW MUST-HAVE SHADES

Line, define, and fill with long-lasting color.

FOR EVERY PRODUCT PURCHASED, WE DONATE TO HELP COMMUNITIES THRIVE.

BEST SELLERS

  • Best Seller
    4.5

    Thrive Causemetics®

    Lengthening Tubing Mascara

  • New Shades
    4.6

    Thrive Causemetics®

    Multitasking Eyeshadow Stick

  • 5.0

    Thrive Causemetics®

    Waterproof Eyeliner Pencil

  • 4.5

    Thrive Causemetics®

    Bronzer, Blush, + Highlight

  • 4.6

    Thrive Causemetics®

    Creamy Satin Lipstick

  • 0

    Thrive Causemetics®

    Precise Brow Pencil

  • 4.9

    Bigger Than Beauty Skincare®

    Remove-It-All Cleanser

  • 4.7

    Bigger Than Beauty Skincare®

    Exfoliation Without Irritation

  • 4.5

    Bigger Than Beauty Skincare®

    Line-Smoothing Hydration

  • 4.6

    Bigger Than Beauty Skincare®

    Glowing, Hydrated Skin

  • 4.0

    Thrive Causemetics®

    Hydrated Shine + Tint

  • Best Seller
    4.5

    Thrive Causemetics®

    Lengthening Tubing Mascara

  • New Shades
    4.6

    Thrive Causemetics®

    Multitasking Eyeshadow Stick

  • New Shades
    4.3

    Thrive Causemetics®

    Hydrating + Plumping Gloss

  • 4.4

    Thrive Causemetics®

    Tinted Soft Hold

  • Best Seller
TO US, CLEAN BEAUTY MEANS CONSCIENTIOUS FORMULAS.
CELEBRATED BY EDITORS
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Popsugar Logo
Cosmopolitan Logo
Forbes Logo
InStyle Logo
Bustle Logo
Marie Claire Logo
Glamour Logo
E News Logo
Homepage 50/50 | Skincare [Serum]

EXPERTS ARE TALKING

  • Liquid Brilliance™ Super Serum

    "Contains a high-potency dose of skin-reviving ingredients that deliver a post-facial like radiance boost that rivals professional treatments." - Dr. Daniel Levy, M.D.

SHOP NOW - $59
  • Instant Brow Fix™ Semi-Permanent Eyebrow Gel

    "This Eyebrow Gel Is The Perfect Dupe For Microblading. It Actually Dyes My Brows With Each Use—No Needles Necessary"- Nylon

SHOP NOW - $32
Homepage 50/50 | Makeup [Brow Gel]
WE ARE BEAUTY THAT GIVES BACK